Go on a Shopping Spree for Japanese Cosmetics at Don Quijote! 7 Must-Have J-Beauty Skincare & Cosmetic Picks Featuring Rice Bran, Sake Lees, Soy Milk, Horse Oil, LuLuLun, and More

“Edo Cosme” is a skincare brand inspired by the beauty routines of women in the Edo period.

Rice bran refers to the fine, nutrient-rich layer and germ that are removed when brown rice is polished into white rice. Long before modern soaps existed, Japanese women used rice bran—rich in natural beauty ingredients like vitamin E—as a gentle, effective cleanser for the face and body.

Wash-off packs and facial cleansers containing rice bran help keep your skin healthy and leave it smooth and hydrated. They’re especially recommended for anyone dealing with dullness or dryness!

The Wafood Made skincare series is a line of cosmetics that incorporates Wafood—traditional Japanese food ingredients—based on Japan’s unique beauty traditions of using food as skincare.

One key ingredient is sake lees, a byproduct of sake brewing that’s rich in skin-beautifying nutrients. The masks and cleansers in this series are infused with original sake lees extract, carefully extracted from the sake Junmai Ginjo Hanayuki, brewed by Kawazu Sake Brewery in Kumamoto Prefecture. These products help leave your skin feeling plump, radiant, and beautifully clear.

The "Nameraka Honpo" series, featuring the eye-catching phrase "Soy Milk Isoflavone" on its packaging, was born from a simple question by its developer: "Why do tofu makers have such smooth hands?"

These cosmetics, formulated with a high concentration of isoflavones—a type of polyphenol found in soybeans—are known for their exceptional moisturizing power. The lineup includes lotions, emulsions, creams, and more.

In autumn 2025, a high-performance all-in-one gel will make its debut, already gaining attention for its impressive moisturizing effect and great value for money.

Don Quijote also offers great-value sets featuring foaming cleansers.

This sheet mask also harnesses the power of Japanese rice. It contains four types of rice essence made from 100% domestically produced rice, making it popular for moisturizing and pore care. With 33 sheets in one pack, it’s perfect for daily masking—especially if luxe options feel a bit out of budget!

"Keana Nadeshiko Rice Mask" contains 100% domestically produced rice-derived ingredients (rice serum, rice bran extract, rice ferment filtrate, rice bran oil). It is very popular among foreign tourists and won first place in Don Quijote’s "World’s Most Beloved Product Award." The thick, made-in-Japan sheet mask is soaked in beauty serum, providing care for skin that’s dry, lacks elasticity, or has an uneven texture.

Horse oil (bayu), which has components similar to human sebum, has long been used in Japan for skincare. This shampoo, which combines the elegant and sweet scent of osmanthus (kinmokusei) with horse oil, gives your hair a natural shine and moisture. Despite being silicone-free, it leaves hair smooth and manageable, making it popular for its gentle finish.