When purchasing transport cards or attraction tickets at the official VisitBritain online shop, enter the promotional code to receive a 15% discount upon checkout.
JCB Exclusive Offer - Enjoy 15% Off VisitBritain Shop

Campaign overview
Campaign period
2 March 2026-1 March 2027
Campaign details
① Access the official online shop
Please access the VisitBritain official online shop.
② Select your items
Select your desired items, such as travel cards or attraction tickets, and add them to your basket.
③ Enter the promotional code
When you open the Basket screen, the total purchase amount will be displayed on the right-hand side.
Below this total amount, you will find an input field labelled ‘Apply voucher code’.
1. Enter the promotional code ‘JCBOFFER’ into the input field
2. Press the ‘Apply voucher’ button to confirm
→ The discount will be applied, and the total amount will update to reflect the 15% discount.
※ Please ensure you verify the discount has been applied on the screen.
④ Complete your purchase
After confirming the discount, press the ‘Proceed to Checkout’ button.
Enter your billing details and JCB card information, then follow the on-screen instructions to complete the purchase process.
Merchant information
VisitBritain Shop
Available members
① Digital products (e.g., online tickets): All JCB credit and debit card members, excluding those issued in Mongolia, Cambodia, Laos, Myanmar, and Bangladesh.
② Non-digital products (e.g., Oyster cards): Only members with a delivery address in Japan, China, Hong Kong, Taiwan, Thailand, or Vietnam.
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Notice
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- Payment must be made using a JCB card.
- All JCB cards are eligible, except those issued in Mongolia, Cambodia, Laos, Myanmar, and Bangladesh.
- The discount rate for this campaign is 15%, but the maximum discount per order is equivalent to £20.
- The discount applies only to the product price and excludes shipping costs, handling fees, etc.
- This coupon code may be used once per month per member (same email address).
- This offer cannot be combined with other promotions or services organised or provided by the organiser, except for specific benefits designated by JCB or the store.
- The rights to this offer cannot be transferred to another person or exchanged for cash.
- The content and products of this campaign may be changed without prior notice.
- The preferential service may be changed or discontinued at the store's discretion.
- Certain products and services may be excluded from this campaign.
- JCBI and participating merchants shall not be liable for any disputes arising in connection with this preferential offer.
- The implementation period indicates the period during which this campaign is confirmed to be running at the time of information disclosure.
- This campaign may continue beyond the above period.
- This information is current as of March 2026 and is subject to change without notice.
- Multiple JCB card receipts cannot be combined, even if issued under the same name or on the same payment date.
- This promotional coupon code applies exclusively to the VisitBritain Shop website and cannot be used in conjunction with other promotions or campaigns running during the same period. It also cannot be used alongside other coupon codes.
- The VisitBritain Shop website is operated by VisitBritain (the UK Government Tourism Organisation). The products or services covered by this offer are provided by VisitBritain. JCB provides the offer information only and accepts no liability for any damages arising from the use of this service.
- Personal information collected in connection with this campaign will be handled in accordance with the VisitBritain Shop Privacy Policy.
- Products and services purchased through this campaign are generally non-refundable.
- This website is an internationally recognised site; overseas transaction fees may apply when using a credit card.
- This voucher code is valid for 12 months from the campaign start date, or until the campaign budget is exhausted, whichever occurs first.
